Phase Summary

Phase	Window	Goal	KPI gate
0	Week 0 (this week)	Owner-of-record + supervisor sign-off	TT meeting booked, OoR pathway clear
1	Weeks 1–4	Trade marks filed; outreach open; ICURe submitted	TMs filed; ≥6 outreach emails; ICURe submitted
2	Weeks 5–12	Customer discovery; first meetings	≥30 interviews; ≥3 first meetings; ≥1 KTP advancing
3	Months 4–9	Commitment: signed KTP, paid pilot, route chosen	1 KTP signed; 1 pilot in delivery; route decided
4	Months 10–18	Build & monetise	ARR ≥£200k OR pre-seed ≥£500k OR licence ≥£150k/yr

See 00_Project_Plan_Master for full plan, Critical_Path for dependencies, Decision_Gates for go/no-go points.